Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)

Marketing is about helping your ideal customer perceive the value your products deliver. But before they can perceive that value, you have to create it. When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattresses of 2024. To hear key lessons and stories from building the company behind made that mattress, I talked to Jack Dell’Accio, CEO and Founder, Essentia [https://myessentia.com/]. Dell’Accio originally funded Essentia himself, investing $3 million to develop the products and build the brand. The organic mattress company is projected to surpass $50 million in revenue in 2024. He oversees the company’s 100 employees, but does not manage the marketing team directly. Stories (with lessons) about what he made in marketingInnovation driven by personal passion can lead to extraordinary outcomesKeep pushing forwardEducating consumers about the products they use and the impact on their health is crucial for building trust and driving changeFind a strategic partner who understands your visionCollaborate to bring greater visibility to your brand Discussed in this episode Conversion Pro – In this episode, Dell’Accio emphasizes consumer education. The Conversion Pro expert in MeclabsAI [https://meclabsai.com/share/v1rYyjM1ZgieOa5] can help you understand how to optimize your marketing strategies to not only educate but also convert your audience effectively (MeclabsAI is MarketingSherpa’s parent company). Female Entrepreneurship and Marketing: Having built a big community doesn"t mean you will be able to monetize it [https://www.marketingsherpa.com/article/interview/entrepreneurship] Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer [https://www.marketingsherpa.com/article/case-study/3-examples-marketing-is-teaching] Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) [https://marketingsherpa.com/article/interview/strategic] Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you] Get more episodes Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application