How I Made it in Marketing
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).
Show episodes
Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)
We’ve all seen it in the movies. A character has an invisibility cloak, or drinks a potion, or perhaps turns into a ghost. And then, oooh how tantalizing, they can see what goes on when they’re not around. Well as our latest guest explains it, we shouldn’t just think of that kind of moment as some sort of sci-fi fantas
Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)
I would never read so much text. This is long and boring to me. Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don’t care. Because they weren’t the ideal customer for the product. So of course they weren’t interested in the copy. Like my old boss M
Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)
One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them. Helping people understand whether a product or service is truly right for them creates long-term trust. So does helping them even when they don’t buy from you. Not only is this more effec
B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)
Think branding and demand generation are separate functions? Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica [https://www.informatica.com/], discusses why they shouldn’t be on this episode of How I Made It In Marketing. Informatica is a publicly traded company on the New York Stock Exchang
Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)
Marketing is about helping your ideal customer perceive the value your products deliver. But before they can perceive that value, you have to create it. When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattre
Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)
"One doesn"t discover new lands without consenting to lose sight, for a very long time, of the shore." That quote is from Nobel Prize winning novelist André Gide. And I think there is a great lesson for marketers here. For 25 years, MarketingSherpa has published case study articles. And sometimes when I talk to markete