How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work for any business (episode #146)

Instead of burning budgets on Facebook ads, Talya Elitzer, CEO, Overmind Merchandise [https://www.overmind.co/], grows global merch sales with just seven employees by building worlds, not products. In this episode, she reveals the underground community-building strategies that transformed grassroots buzz into international demand.  Hear her playbook using this embedded player or by clicking through to your preferred audio streaming service using the links below it. Lessons from the things she madeCulture moves in different waysBuild a world, not just a productScale is a strategy, not a starting pointConfidence clears confusionVulnerability builds loyaltyLet instincts override the brief Discussed in this episode Connect your product to your customer’s story – People don"t just buy products; they buy into narratives. A powerful value proposition taps into this emotional connection. Quickly discover if your value prop resonates deeply enough using this MeclabsAI workflow – Is your value prop (really) strong enough? [https://win.meclabsai.com/value-prop] (from MeclabsAI, MarketingSherpa’s parent company). Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (podcast episode #25) [https://marketingsherpa.com/article/interview/marketing-strategy] Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (podcast episode #137) [https://marketingsherpa.com/article/interview/authentic-brand] Get more episodes Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application