Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing.  And it’s why I was so excited to read a podcast guest application that referenced the famous writer’s maxim I’ve lived my career by – show, don’t tell. To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Dave Anderson, Vice President of Product Marketing, Contentsquare [https://contentsquare.com/]. Contentsquare has secured $1.4 billion in funding, including most recently a $600 million Series F, at which point it was valued at $5.6 billion.  Anderson manages a global distributed team of 10 across France, UK, Spain and the US, and currently manages 10 AI tools as well. Lessons from the things he madeGreat experiences are invisible, but they require relentless alignmentTelling stories with data creates internal momentumExperimentation wins, but only if it’s culturalDon’t make assumptions. Listen to customers.Show, don’t tellInnovation isn’t about waiting for a perfect idea, its about moving fast, failing smart, and building a culture that learns at speed. Discussed in this episode Is your value prop strong enough? [https://win.meclabsai.com/value-prop] (MeclabsAI workflow, from MarketingSherpa"s parent company) Corporate Marketing: Feedback is respect (podcast episode #44) [https://www.marketingsherpa.com/article/interview/corporate-marketing] Creating a Culture of Testing: How to defeat the tyranny of best practices [https://www.marketingsherpa.com/article/interview/corporate-marketing] Show, Don’t Tell: 3 quick case studies where companies help customers reach their own conclusions [https://www.marketingsherpa.com/article/case-study/show-don-t-tell-3-quick-case-studies-where-companies-help-customers-reach-their-own-conclusions] Get more episodes Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application