Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo) What if your brand could sell a million orders before shipping a single product? Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine. Sponsors:Swym – Wishlists, Back in Stock alerts, & moreCleverific – Smart order editing for ShopifyZipify – Build high-converting sales funnels Links & Resources:Bryant Garvin on LinkedInOzlo SleepPurple MattressGroove Life Work with KurtWorkApplyNewsletter
From "The Unofficial Shopify Podcast"
Listen on your iPhone
Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?
Comments
Add comment Feedback