The Unofficial Shopify Podcast

"It's really about helping merchants become more informed, helping them make more bold decisions." Aaron Glazer, Product Lead at Shopify, reveals two features from Winter '26 Edition that change how merchants test and optimize their stores. Rollouts brings native split testing directly into the admin. SimGym deploys AI

Shopify just dropped their "Renaissance Edition" with 150+ product updates. We cut through the noise. Sidekick finally works—I use it daily now for reports, segments, and Flow automations. Native A/B testing arrives with Rollouts and SimGym. The new Product Network let one early adopter earn $1,400 in commission in 30

"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words." Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducin

Kate Assaraf tried every plastic-free shampoo bar on the market. They sat in her shower like, and I'm quoting here, "tombstones." Failed products. Dead ends. So she decided to make her own. Without Instagram ads. Without Amazon. Without any of the things you're supposed to need to build a business. Today on our program

There's this thing that happens when you run an e-commerce store. You know you need to discount, but you're terrified. Terrified of training customers to wait for sales. Terrified of looking cheap. So you do nothing, or worse, you slap WELCOME10 on your popup and call it a day. Meanwhile, the big brands? They're discou

So there's this guy, Bora Celik. Software engineer, thirty years in the game. Last year he tells his investors something crazy: SaaS is dead. Not dying. Dead. And here's the thing - he might be right. See, while everyone's playing with ChatGPT, asking it questions, Bora's building these things called AI agents. They do