The Unofficial Shopify Podcast

Updated: 19 Aug 2025 • 495 episodes
unofficialshopifypodcast.com

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

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Also available on YouTube: youtu.be/0HHJ5tONfVo Most Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make prettier websites, and rush customers to buy. Devyn Merklin from X-Scale flips all of this on its head with counter-intuitive strategies that actually work. In this episode

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Also on YouTube: YouTube: youtu.be/p1PO9o9Se5o "I'm not very good at success. That's something I learned as part of this. I actually think probably most of us aren't very good at success." Jayden Clark thought he'd cracked the code on dropshipping success. Then his seven-figure business nearly broke him. We talked abou

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Also on YouTube: youtu.be/nckQhAvYA-Q "We'll have done over 500 million in total sales. We'll do 310 million in the next 18 months." Curtis Matsko went from art festivals to a top 50 Shopify store by doing everything conventional wisdom says not to do. His company controls every step from raw material procurement to cu

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Also Available on YouTube: youtu.be/_nqN9HyOpxM What happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy. No paid ads until last month

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Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo) What if your brand could sell a million orders before shipping a single product? Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated pro

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Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8 Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation? In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about a

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