The Unofficial Shopify Podcast

I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actually working in 2025. This isn't your typical conference recap. We're talking about Meta's Andromeda update that killed everyone's ad performance over the summer, why TikTo

So there's this baseball media company. They make shirts about guys with nicknames like "The Big Dumper." And they needed three different store experiences, but only wanted to use one store. What our co-host Paul Reda figured out next is either brilliant or insane. Maybe both. Today on the show, we're asking: when does

"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time before ChatGPT gets good enough to say, no, we're only showing the proper result." Mac King from Domaine breaks down why merchants are seeing ChatGPT and Perplexity show

Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspective gives him a unique superpower—he can spot the conversion killers that store owners become blind to. We talked about why fresh eyes matter more than fancy tools, the

We're seeing 10x more bots than humans on client stores. Fraudsters are buying your cheapest items to test stolen credit cards. Your SEO agency wants 150 new collections. This week, we dig into the actual problems hitting Shopify stores right now. Not theory, not best practices, but the real BS we're fixing for clients

"I'm not very good at success. That's something I learned as part of this." Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit