Justin Mares on CPG, Health & Wellness, and Finding Non-Traditional Talent

Justin Mares (@jwmares), founder of Kettle & Fire and Perfect Keto, joins Erik on this episode. They discuss: - The state of CPG, the history of the market, and the problems with the incentive structure today. - What has led to the decline in the health of the average American and where Silicon Valley goes wrong with its approach to food. - Where he would be investing if he was running a fund focused on health and wellness. - How to find non-traditional talent. - Why he is short San Francisco. - And much more. Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal. Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Grace Chen is our audio engineer and the show is produced by Brett Bolkowy.