Requests For Startups: Marketing Tech with Ashu Garg

Ashu Garg (@ashugarg), partner at Foundation Capital, joins Erik for a primer on the marketing tech space. They talk about how Ashu got started in the space and Ashu discusses a blog post he wrote predicting that this decade will be the decade of the CMO. He says that marketing is key in the current business landscape, in the same way sales, finance and IT held that mantle in previous eras. He talks about some of the big trends in marketing tech over the last several years, which ones are in vogue right now and what waves he expects in the future. He also talks about his advice for founders in building a marketing tech company and which areas he would avoid. Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal. Venture Stories is brought to you by Village Global, is hosted by co-founder and partner, Erik Torenberg and is produced by Brett Bolkowy.