Venus et Fleur Founder Seema Bansal Chadha on Protecting Your Customer

When Seema Bansal Chadha was in her early twenties, she was in a very new, long distance relationship with a guy named Sunny. In classic LDR-status, he sent her flowers for Valentine's Day. It was supposed to be a romantic gesture, but the flowers arrived wilted. NBD though. The  flop would lead Seema to move to New York to be with Sunny…and to co-found Venus et Fleur with him too.  In this episode of 9 to 5ish, Seema shares:  Why her father’s lighting and plumbing store informed her own entrepreneurship How she rationalized starting a biz with her boyfriend of less than a year The moment Venus et Fleur blew up (shout out to the Kardashians) How the hustle of the early days compares to the hustle now Why protecting your existing customers sometimes outweighs trying to attract new ones