VCs hate services - here’s why SaaS shouldn't

Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it).  It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into: (00:00) - Introduction (03:08) - Why services aren't attractive (04:54) - And why services are awesome (11:46) - Services as an acquisition channel (12:25) - First example: Carta (16:34) - 2nd: Rippling (21:24) - HubSpot's Onboarding This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc., You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance. Never miss a new episode, join our newsletter on revenueformula.substack.com