Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA

Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district. Learn how improvements were made with both internal and external communication and how they tracked their progress. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement. Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success. SPECIAL GUEST Michelle Karpinski, MPA Community Relations Manager Portage Public Schools, Michigan Email: mkarpinski@portageps.org  Website: https://www.portageps.org  Facebook: https://www.facebook.com/portagepublicschools  Instagram: https://www.instagram.com/portageschoolsmi  USEFUL INFORMATIONCheck out the full Communications Audit from their website - click here for the report.You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com