Mastering Social Media for Schools

Updated: 11 Aug 2025 • 280 episodes
www.socialschool4edu.com

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

Show episodes

Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board.Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details!You w

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Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn.Discover how the "Circle of Storytelling" (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms.Learn how AI tools like ChatGPT are sav

32 min
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Lisa Losasso Jackson and Veronica V. Sopher bring over 40 years of combined expertise in school marketing—and they answer all my burning questions about lead magnets! You’ll get a clear, simple breakdown of how to create effective lead magnets and landing pages—without feeling overwhelmed. Real-life examples and succes

53 min
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Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team.Discover the simple yet powerful way students are capturing and shaping content daily.Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling.Thinking of bringing students into y

43 min
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Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing!Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by.From packing hacks to power snacks, get the inside scoop on how to sur

32 min
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Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI.Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.”Discover the team’s big “aha” around AI tools—and

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