Gen Z is Watching: Rethinking School Branding for the Tik-Tok Generation with Javier Ibarra

Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below!Get ahead of 2026 federal regulations with smart tips on making your district’s social media content accessible.Discover how DPS builds student-first content that connects emotionally and earns millions of views - without needing a full production crew. SPECIAL GUEST Javier Ibarra Sr. Manager, Media and PR Denver Public Schools, Colorado Email: javier_ibarra@dpsk12.net  Website: https://www.dpsk12.org/  Facebook: https://www.facebook.com/DenverPublicSchools  Instagram: https://www.instagram.com/denverpublicschools  X: https://x.com/dps_k12  LinkedIn: https://www.linkedin.com/company/denver-public-schools/  YouTube: https://www.youtube.com/DenverPublicSchools  USEFUL INFORMATIONClick here to see Zoey walking for the first time to get her diploma Watch middle school students explain their lingo Meet the canines who help with drug detection Denver Public Schools Checklist - including Video Tool Links!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com