Social Media Tips (Not Tricks) to Build Lasting Engagement in School PR with Chanda Gilmore, M.S.

What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy.Think there’s a magic formula for engagement? Think again. Chanda breaks down why what works in one district might totally flop in another—and how to figure out what fits your community.From showcasing custodians to tapping into short-form video, you’ll hear creative ways to move beyond “just posting” and start building a true connection with your audience. SPECIAL GUEST Chanda Gilmore, M.S. Instructor, Strategic Communication and Public Relations University of Delaware, Delaware Email: cgilmore@udel.edu  LinkedIn: https://linkedin.com/in/chanda-gilmore  Website: https://www.udel.edu/academics/colleges/cas/units/departments/communication/  Instagram: https://www.instagram.com/udcommdept/  USEFUL INFORMATIONVideo tip on Facebook’s new metric called “Viewers” - Click here to watch!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com