Shifting Public Perception Through Stories: KCPS’s Turnaround with Shain Bergan

Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything. SPECIAL GUEST Shain Bergan Public Relations Coordinator Kansas City Public Schools, Missouri Email: sbergan@kcpublicschools.org  X: @KCPSShain Website: https://www.kcpublicschools.org  Facebook: https://www.facebook.com/kcpublicschools/  Instagram: https://www.instagram.com/kcpublicschools/  X: https://x.com/kcpublicschools  USEFUL INFORMATIONRegister now for the Social Media for Schools Retreat happening June 23-25, 2026. Grab more information on the bond campaign at this website: https://www.kcpsbond.org/Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com