Using AI for Content Without Losing Your Ranking

AI-generated content doesn’t have to hurt your Google rankings, if you use it the right way. In this episode we’ll break down an Ahrefs study that shows AI-assisted content can still rank well in Google when it’s genuinely useful to your audience. Google’s priority hasn’t changed: quality and helpfulness matter more than whether a human or AI wrote the words. You’ll hear why AI content isn’t automatically penalized, how to keep your unique voice and expertise front and center, and ways to use AI as a teammate to create clear, relevant content that answers real customer questions. Whether you’re writing blog posts, web pages, or social updates, you’ll learn how to blend AI efficiency with authenticity so your content works for both search engines and the people you serve. Listen and find out more at DelosInc.com/episode408.