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Pinterest isn’t just for recipes and crafts anymore — it’s evolving into a powerful search engine for buyers. In this episode, we explore how Pinterest is shifting into a discovery platform and why local businesses should consider adding it to their marketing strategy, especially if their audience is active there. We’l

Email engagement is up over 50%, and it still delivers the highest return on investment of any marketing channel. In this episode, we explore why email continues to outperform social media and how small businesses can make the most of it. You'll learn why email is your most valuable marketing asset, how short and helpf

In this episode, we’re talking about how LinkedIn is becoming more than just a platform for job seekers, it’s a place where real business relationships begin. We’ll explore how LinkedIn is shifting toward relationship marketing and why that matters for small business owners. You’ll learn how creating simple, helpful co

Do you offer memberships, subscriptions, or recurring payments? You need to hear this. The FTC now requires full transparency: clear billing terms, easy online cancellations, and upfront customer consent. Small businesses like fitness centers, coaching programs, and subscription boxes must comply. Review your sign up p

YouTube now surpasses Netflix and Disney for total TV viewing time. Learn why creating simple video content can help local businesses reach customers where they’re already searching. Listen and find out more at DelosInc.com/episode401.

In this episode, we break down how customer expectations are shifting across generations and how small businesses can adjust without getting overwhelmed. Does your audience purchase on social media? Buy based on influencer recommendations? Still read emails? We discuss removing friction from your buying process so it’s