UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?

Nike, Drake and Beats have just released cricket themed campaigns. WTF? Is cricket cool? Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches, tropes and cultural relevance. The following ads are referenced in the podcast.  Beats by Dre 2025 https://www.linkedin.com/posts/homeground-london_checkshubman-gillshining-bright-in-the-activity-7376572600484782080-MxP2?utm_source=share&utm_medium=member_ios&rcm=ACoAAADNCmgB-26i_-T9u7OfQ8UB-pRP3VJ8mew Nike Nocta and Drake https://sportsverse.substack.com/p/cricket-nike-drake-sportswear-west-indies-nocta-antigua KitKat https://www.youtube.com/watch?v=l83ANUS3I8E Pepsi - Change The Game - 2011 https://www.youtube.com/watch?v=h4tpN_egJnM https://www.youtube.com/watch?v=rRbKZ7rkk7A https://www.youtube.com/watch?v=xEnzSbQnFBg Nike India, Bleed Blue - 2011 https://www.youtube.com/watch?v=-eDoDQo_T1c Nike Yards - 2011   https://www.youtube.com/watch?v=pD59CpKMQY0 Make Every Yard Count - 2014  https://www.youtube.com/watch?v=JtxLmInvFcw Hilton - No Boundaries 2023 https://www.youtube.com/watch?v=Wif0tbWelrE https://www.youtube.com/watch?v=Pv3OPxbTARU Booking.com It starts with a booking 2022 https://www.youtube.com/watch?v=1ozoQaqKkJ4 Cadbury’s Dairy Milk - Good Luck Girls 2023 https://www.youtube.com/watch?v=z_OtC06ndUE&t=40s Here’s the original from the nineties https://youtu.be/e7JATezA1nY?si=vPubhZaP4vZ8-AyU Emirates - Bollywood Cricket Welcome On-board Demo 2016 https://www.youtube.com/watch?v=4JfuwuDqjag Adidas - Made for Cricket - 2016 https://www.youtube.com/watch?v=J1TXNXe15fA Yorkshire Tea -  Everything Stops for Tea -2013 Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who"s who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.