Unofficial Partner Podcast

The commercial growth of women’s sport is dependent on the audience question: Who is watching?  To help frame the answer, we been given an exclusive preview of major new research in to women"s sport fandom by Sky Sports which is due to be published in the coming weeks. Sky’s rights portfolio of women’s only sport is un

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. QuizWhat is UC3, and what significanc

Other People"s Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles. Our guest today is Gabbie Swycher, Principal at Redrice Ventures, a venture capital firm that provides capital, advice and connections to early stage businesses including several in the sports sector, mo

Nobody"s ever happy with the process of buying event tickets.  Why"s it so hard?  Join us in an enlightening discussion with David Hornby of SecuTix and Stuart Cain, CEO of Warwickshire County Cricket Club, as we explore the complexities of the ticketing process. Discover the roles of different stakeholders, the evolut

 The Big Idea is our series where we dissect and talk about campaigns and ideas and creative in sports marketing, with regular co-host Simon Moore, the award-winning creative director. Today the person choosing the campaigns is Joe Burdon, who is a partner at The Romans, part of the Mother Group. Unofficial Partner is

New research from The Gemba Group suggests a credibility problem for the sports sponsorship industry arising when agencies both advise brands on sponsorship opportunities and sell rights for those same properties, leading to potentially biased recommendations.  The discussion highlights the increasing involvement of pr