Unofficial Partner Podcast

The 3 is back for a special Christmas episode, looking back at the sports business in 2024. Richard is joined by David Cushnan and James Emmett from Leaders in Sport, each of whom is tasked with revealing their most interesting story, person and sport from the year in the sports industry. What could go wrong? Unofficia

Wedge Issues is Unofficial Partner"s business of golf series. Ryan Howsam is the insurance entrepreneur behind the giant Staysure organisation, who liked golf so much he bought the European Seniors Tour, beginning as a sponsor and turning that in to a majority ownership stake, rebranding it as the Legends Tour.  This g

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important.  But mention brand in the vicinity of fans or the football media and there"s a row.  It’s no surprise that the kit launch genre has evol

A special live episode of the podcast recorded at BAFTA in Piccadilly in London, in collaboration with HBS, or Host Broadcast Services, the leaders in sports broadcast production, which was celebrating 25 years in the industry and the opening of it’s London office. The company has produced every FIFA World Cup and many

This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency that’s been at the heart of Olympic sport for over 20 years, working for many of the key international federations. We’ve used Redtorch research insights several times on the podcast because they

The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans.  Finn Bradshaw, head of digital at ICC, the global governing body for cricket, and