Unofficial Partner Podcast

Today"s guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That"s their term for the boring, forgettable activations plaguing sports marketing - endless skills challenges, carpool karaokes,

B2B is big business for sports rights holders.  But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial services and tech are growing rapidly.  In the IOC"s programme, Deloitte and Allianz replaced

 Other People"s Money is our series on sport and finance, with regular co-host Matt Rogan.  Today"s guest is Danny Menken, who many people in the industry will remember as the managing director of Eurosport Television. He was also chief exec of Infosrada Sports Group and held senior executive positions within Eleven Sp

The story of Cricinfo is the history of sport"s relationship with the internet and digital culture. It remains central to the experience of millions of cricket fans.  But what does it tell us about how the internet changed what we define as sporting fandom?    Alex Balfour co-founded the site and sold it to ESPN in the

Is there a market for a women-only golf talent agency?  Suzann Pettersen is about to find out.  Pettersen is one of the most recognized players in the women"s game, a two-time Major winner, 15 time LPGA Tour winner and Solheim Cup winning captain. Now she"s launched VOXA, a talent management group in conjunction with 5

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. What are the stories the sports media