Unofficial Partner Podcast

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there’s some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So there’s a race on to get at that remaining 80% of casual fans, who make up th

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Today"s guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever. The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues,

Other People"s Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles. Today the subject is sports tech, with our guest Dugald Macdonald co-founder of Sportable. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking

There’s a row going on over who should run the nascent and potentially commercially valuable sports of padel and pickleball.  This issue has a universal application across many sports, as NGBs seek to wrap their arms around what they might call strategic adjacencies. So, what are pros and cons of the LTA owning Padel a

A special live episode recorded on stage at Sportel Monaco, the global sports television and technology convention. Guests: Glen Killane, Executive Director of Sport, European Broadcast Union, the EBU. Claire Kelly, Managing Director of Gemba Europe and Middle East. Yannick Ramcke, General Manager of OTT at OneFootball

Dame Tracey Elizabeth Anne Crouch DBE (born 24 July 1975) is a British Conservative Party politician who served as the Member of Parliament (MP) for Chatham and Aylesford from 2010 to 2024. Crouch was appointed as Minister for Sport, Civil Society and Loneliness in 2017, but resigned in 2018 due to a delay over the int