UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting

Our guest is Sam Sadi, CEO of LiveScore Group, and a regular visitor on Unofficial Partner.  Last week he announced a groundbreaking new partnership between the LiveScore sports content and betting platform and xAI, the Elon Musk owned social media platform"s artificial intelligence company. This gives LiveScore access to X"s data/content APIs and xAI"s technology for real-time sports conversations, sentiment analysis, and AI-powered engagement tools. What happens next will tell us much about some of the big words we use a lot on the podcasts: personalisation, content, audience sentiment and engagement. Don"t miss it. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who"s who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.