UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet'

The inside gossip from the sports media and streaming business, with co-hosts Yannick Ramcke, the general manager of OTT streaming service OneFootball. And Murray Barnett, founder of 26 West Consulting, formerly of Formula One, World Rugby and ESPN Disney.  This episode is sponsored by Sid Lee Sport.  Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery. And a culture of marketing effectiveness. We"ve got to know the team over the last few months. They"re an impressive bunch who believe that sports marketing can and should be done better. They"ve got a creative philosophy of producing famous campaigns and activations that build buzz and conversation  in a category that too often looks and sounds the same.  And they"re pioneering a new standard of effectiveness in sports marketing using econometrics and attribution models to go beyond traditional media, ROI. So if you"re looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport where brands become champions.   Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who"s who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.