UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP

Intellectual Property is the basis of the sports business.  Two Circles have mapped the global market to create a Sports IP Revenue List.  Founder and CEO Gareth Balch has analysed what it says about the business of sport.  Some headlines: The big get bigger : in the last decade, the % value share of the Top 20 Sports IP Owners of total revenue has grown from 35% to 44%Market concentration:The Top 25 make 50% of the revenueTop 100 make 70% of revenue65% of the Top 20 grew revenue faster than the market last year 100% of the Top 20 Sports IP Owners grew revenue faster than the market in the last decadeSport remains a B2B business : 70% of the Top 20"s revenues come from sponsorship and media vs 66% of the rest of the Top 500 Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who"s who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.