UP463 Ticketing is a terrible experience, so who's to blame?

Nobody"s ever happy with the process of buying event tickets.  Why"s it so hard?  Join us in an enlightening discussion with David Hornby of SecuTix and Stuart Cain, CEO of Warwickshire County Cricket Club, as we explore the complexities of the ticketing process. Discover the roles of different stakeholders, the evolution of ticketing technology, challenges like bots and secondary markets, and the nuanced dynamics of pricing for events. We also dive into the unique aspects of ticketing for cricket, both for high-demand matches and regular county games, and the ongoing quest for fair, transparent practices that enhance fan experiences. Don"t miss out on this deep dive into the world of sports and entertainment ticketing! 00:00 Introduction and Guest Biographies 03:48 Understanding the Ticketing Industry 06:28 Challenges in Ticketing and Fan Experience 14:23 Combating Ticket Fraud and Scalping 20:20 Dynamic Pricing and Market Perception 33:27 Ticketing for Women"s Sports and Future Innovations Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who"s who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.