UP442 Gamification, Fantasy And Sport's Relationship With The Scroll

The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans.  Finn Bradshaw, head of digital at ICC, the global governing body for cricket, and held similar roles at Tennis Australia, Cricket Australia and News Corp.  Siddharth Raman, Chief Executive Officer of Sportz Interactive, one of the biggest companies in the world when it comes to fan engagement, gaming and gamification, working with organisations from UEFA, IOC and BCCI through to many of the IPL franchises and media and gaming companies such as Star Sports and Dream11.    The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans.  Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who"s who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.