How to Build a Successful Brand, with Brad Sugars

In this episode, we"re talking to Brad Sugars, one of the "World"s Top Coaches" and has authored over 16 books and has 1100 offices for the "ActionCOACH" business franchise. We"re talking to Brad about how he"s built an amazing franchise business, and how he"s managed to keep two brands going with his "Brad Sugars" brand and "ActionCOACH". Brad explains that there are three major things to building a brand. Firstly, he recruits the best of the best, and believes in the word "recruit" rather than "hire". Secondly, he"s never shied away from a stage, with Brad doing more than 200 events in the early days. Finally, he"s partnered with the right people and given his services for free to put himself in front of massive audiences. Brad talks about the need to #getnoticed, and the importance of investing the time and energy into marketing. He also speaks about the niche of the businesses he"s created, and how the "ActionCOACH" brand differs from the "Brad Sugars" brand. Finally, Brad shares his tip for getting noticed: "Ask people to raise their hand all the time." The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks. Support the Show. Am I adding value to you? If so - I"d like to ask you to support the show. In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights. Monthly subscriptions start at $3 per month. At $1 per hour, that"s much less than the minimum wage, but we"ll take what we can at this stage of the business. Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it. If I"m adding value to you, please support me by clicking the link now. Go ahead, make my day :) Support the show here.