How to stop confusing your audience, with international communications consultant Ed West

Get Noticed! Send a text. In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience"s attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself. Listen Notes Search the whole Internet"s podcasts with the best podcast search engine The UnNoticed Entrepreneur Book The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out The Marque of an Entrepreneur Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al Social listening - google alert killer! Generate leads and market your product using social listening Post-production, transcript and show notes by XCD Virtual Assistant. Support the show Be a podcast guest. Share your story. Learn how to get noticed by podcast hosts. Check out the Podcast Guest Blueprint - click the link below. https://academy.theunnoticed.cc/