How to stop confusing your audience, with international communications consultant Ed West

Get Noticed! Send a text. In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience"s attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself. Listen Notes Search the whole Internet"s podcasts with the best podcast search engine The UnNoticed Entrepreneur Book The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out The Marque of an Entrepreneur Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al Social listening - google alert killer! Generate leads and market your product using social listening Post-production, transcript and show notes by XCD Virtual Assistant. Support the Show. Am I adding value to you? If so - I"d like to ask you to support the show. In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights. Monthly subscriptions start at $3 per month. At $1 per hour, that"s much less than the minimum wage, but we"ll take what we can at this stage of the business. Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it. If I"m adding value to you, please support me by clicking the link now. Go ahead, make my day :) Support the show here.