How to decide which story your business should tell and how to share it.

The story of your product or service that you tell depends on who you"re talking to, it"s not a one-size-fits-all, explains Donna Loughlin of LMGPR. Whether you"re talking to a venture capital firm, a potential partner, or an end-user, your story will have to vary. But what"s more important is which story you need to bring out of your closet to #getnoticed by that person you"re talking to. In this episode, Donna, who has helped over 500 companies to overcome being unnoticed, shares why it"s important to tell a different story depending on who you"re talking to, and why the "discovery" phase, or looking back at your past, is important on your product or service"s story. She also shares some tools or strategies that she found have been particularly useful for those tech companies that are crossing the chasm, how can the company go from being an acorn to a unicorn, and how she has been getting noticed. Podcast post production: XCD Virtual Assistants Peppertype - Virtual Content Assistant Generate better content copies in seconds with the power of Artificial Intelligence. Riverside - Your online recording studio The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser. Social listening - google alert killer! Generate leads and market your product using social listening Get Otter with 1-month FREE Pro Lite Generate rich notes for meetings, interviews, lectures, and other important voice conversations. Support the Show. Am I adding value to you? If so - I"d like to ask you to support the show. In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights. Monthly subscriptions start at $3 per month. At $1 per hour, that"s much less than the minimum wage, but we"ll take what we can at this stage of the business. Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it. If I"m adding value to you, please support me by clicking the link now. Go ahead, make my day :) Support the show here.