Ulta Beauty’s CMO Michelle Crossan-Matos on Innovation and Customer-Centric Marketing

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, Chief Marketing Officer at Ulta Beauty. Michelle shares how her career journey from Procter & Gamble to Samsung and now Ulta has shaped her innovative approach to retail marketing. With insights on blending agility, customer-centricity, and brand-building expertise, she reveals how Ulta stays ahead in the ever-evolving beauty landscape.Michelle discusses Ulta’s loyalty program, Creator Ecosystem, and the integration of social and retail media networks to empower associates and drive relevance. She also highlights the process of identifying trends and operationalizing them into impactful marketing strategies. From lessons on leadership and collaboration to balancing a global career and motherhood, Michelle offers inspiration and actionable takeaways for marketers navigating today’s fast-paced world. Don’t miss this engaging conversation with one of retail’s most forward-thinking leaders. Key Takeaways: ● Bridging Brand and Retail: How Michelle applies her unique background to transform Ulta’s marketing strategies ● Social at the Center: The role of real-time insights and micro-trends in shaping Ulta’s customer experiences ● Building Loyalty and Monetizing Media: Insights into leveraging loyalty programs and Hosted on Acast. See acast.com/privacy for more information.