
BRAVE COMMERCE
MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.
Show episodes

OrganiCare's Caroline Goodner on Destigmatizing Women’s Health and Building Consumer Trust in Regulated Categories
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Caroline Goodner, Founder and CEO of OrganiCare, the company behind FemiClear. With deep experience launching and scaling health-focused consumer brands, Caroline shares how she has built a business that addresses overlooked but high

Amber English on The Estée Lauder Companies’ Digital Evolution and Reimagining Prestige for the Modern Consumer
In this compelling episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Amber English, President, Digital & Online of the Americas at The Estée Lauder Companies. From launching on Amazon to leading organizational transformation, Amber shares the inside story of how one of the world’s most icon

Suntory’s Brand-First Transformation: John Alvarado On Modernizing Spirits Marketing
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by John Alvarado, U.S. Chief Brand Officer at Suntory Global Spirits. As more companies replace traditional CMO roles with Chief Brand Officers, John explains why brand-building—not just marketing—is central to growth, especially in a c

Simply Good Foods’ Stuart Heflin on Building Quest Nutrition’s Culture and Category Leadership
How do you scale a high-growth brand after acquisition without losing the culture that made it special? On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Stuart Heflin, Senior Vice President & General Manager, Quest Nutrition at Simply Good Foods, about how Quest has tripled in size si
How do you infuse startup agility into a $3B global commerce engine? On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Andrew Lederman, VP of Global Digital Commerce at Mondelez, for a wide-ranging conversation on building at scale while moving with speed. From founding a startup ac
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jenna Steele, Vice President of E-commerce and Digital at Riboli Wines. Jenna shares how she is leading transformation in a category rooted in tradition, from building a tech-forward e-commerce function to using digital shelf insights t