UK’s Most Hated Sales Trainer, Benjamin Dennehy DESTROYS Everything You Believe About Sales | Ep 279

If you think being nice helps you sell, think again. In this eye-opening episode, Vikram Deol sits down with Benjamin Dennehy, the UK’s Most Hated Sales Trainer, to expose the biggest lies in sales. Most salespeople fail because they focus on being liked instead of being trusted. The result? Lost deals, weak closes, and endless frustration. They discuss how successful salespeople differentiate themselves by focusing on understanding their client"s needs rather than seeking to be liked, highlighting the significance of listening skills, challenging assumptions, and the art of asking the right questions to uncover the truth behind a prospect"s needs.  Here are the main takeaways: - Good salespeople focus on understanding client needs. - You don"t need to be liked to be successful in sales. - Trust is more important than likeability in sales. - Listening skills are crucial for effective sales conversations. - Challenging assumptions can lead to better sales outcomes. - Sales is often a game of poker, requiring strategic questioning. - Confidence in your product can change the sales dynamic. - Effective communication techniques can enhance sales success. - Qualifying prospects is essential for efficient selling. - Salespeople should focus on being trusted advisors rather than friends - The housing market"s current state influenced their decision to pause selling their home. - The desire for more space for their children was a primary reason for considering a move. - The family had previously put their home on the market but faced challenges in selling it. - The importance of a supportive partner in real estate decisions was highlighted. - The conversation revealed the complexities of using friends as real estate agents. - Understanding why a home didn"t sell is crucial for future selling strategies. - Sales conversations should focus on extracting information rather than just presenting solutions. - Building authentic relationships is key to successful sales. - Sales professionals often play a therapeutic role in understanding client needs. From buyer psychology to handling objections and breaking free from approval-seeking behaviors, this conversation will challenge everything you think you know about sales. If you’re tired of struggling to close, tune for this one, now 🔥 P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help! GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/ GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook GET MORE LISTINGS IN TODAY"S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24 https://www.youtube.com/@thereagentpodcast https://www.instagram.com/thereagentpodcast/ Follow Cody May on Instagram: https://www.instagram.com/codmay/ Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/ Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments