Episode 43: User Experience in Ecommerce with Kurt Elster

We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Ethercycle — Kurt's ecommerce consultancy for Shopify businesses Ecommerce Bootcamp by Paul Reda and Kurt Elster Kurt Elster's Ecommerce Hacks Weekly The Unofficial Shopify Podcast J. Peterman, CozyPhones, Violent Little Machine Shop, Everest Bands — some of the stores we mention as examples The Brain Audit by Sean D'Souza Kurt's website Free resources for ecommerce professionals and store owners Follow Kurt on Twitter: @kurtinc Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.