Tye Degrange – Startup to Scale: Secrets to High-Impact Digital Marketing

SEASON: 5 EPISODE: 22 Episode Overview: Welcome back to the Becoming Preferred Podcast! Today, we have a true titan in the world of digital marketing and growth—a master architect of scale renowned for transforming data into undeniable results. If you're a business professional or entrepreneur seeking your next breakthrough, looking to optimize customer acquisition, or aiming to understand the mechanics of sustainable scaling, you're in for a treat. Our guest is the visionary founder of Round Barn Labs, a growth marketing agency that has been instrumental in scaling some truly impressive businesses. He is also the brilliant mind behind the "Always Be Testing" podcast and the insightful "Flywheel" blog on Beehiiv. He lives and breathes experimentation, data-driven decisions, and building lasting momentum. Join me now for my conversation with Tye DeGrange. Guest Bio: Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency.  Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray. Resource Links:Website: https://www.roundbarnlabs.com/Product Link: https://www.roundbarnlabs.com/services-2/affiliate-marketing-agency Insight Gold Timestamps: 01:28 Your motto line, Elevate Trust and Embrace Influence 03:46 What's the evolution that you've seen and where do you see it moving to? 07:00 Are you monetizing effectively in a competitive way? 07:43 Is this juice worth the squeeze for you, all in, not just media costs 11:09 Your podcast is called Always Be Testing 14:08 First and foremost, you want to have kind of a solid tracking platform 14:18 Trust is really essential to everything we do 17:37 If it was taken away, would you have gotten that customer anyway? 18:06 Priced right is half sold 22:05 On paid search, is that still relevant 24:20 I also read Jim Collins' book, Good To Great 29:23 You might have a bigger impact than you realize 32:30 Affiliate tends to be a lot of cat herding, a lot of moving parts 34:28 You talk about embracing a culture of relentless experimentation and learning 36:10 The website is <a href="http://roundbarnlabs.com"...