Becoming Preferred
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Show episodes
SEASON: 5 EPISODE: 2 Episode Overview: Marketing and positioning your products or services in a congested marketplace can be challenging. Today, we're diving into the world of strategic marketing and PR with Wayne Stanley. As the founder of Bowe Digital, Wayne helps businesses cut through the noise and build impactful
SEASON: 5 EPISODE: 1 Episode Overview: Ever feel like your company's stuck in a rut? This week, we're talking with an expert who helps even the best companies get unstuck. He’s worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on.
SEASON: 4 EPISODE: 36 Episode Overview: Ever feel like you're not quite living up to your full potential? My guest today is Jane McCarthy, a force of nature dedicated to helping you clear mind clutter, embrace your strengths and thrive with hope. Jane's a coach, speaker, and strategist who empowers individuals to u
SEASON: 4 EPISODE: 35 Episode Overview: Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. Stefanie helps businesses equip their sales teams with the tools, resources, and strat
SEASON: 4 EPISODE: 34 Episode Overview: Are you experiencing adversity or challenges, personally or professionally? Life’s storms are inevitable. These storms affect us by bringing anxiety and worry, depression, and lack of motivation. They rob us of our physical, mental, and emotional well-being. Either you are just c
SEASON: 4 EPISODE: 33 Episode Overview: Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That’s where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do. If you are looking
