Turning A Business into a Powerful Brand

Everyone wants to build a brand.  Not just a brand, but a power brand.  A viral brand.   The problem is few companies know how.  Most focus on creating of a super cool logo.  A catchy tagline. Developing their vision of the perfect brand colors. Or adding lots of fun features. And they’re disappointed when their brand literally dies on the vine.   How could something that fabulous not be a marketplace sensation? Today we’re joined by Dr Pieter Steenkamp founder of Brand for Success, a boutique brand consultancy. He holds a doctorate focused on brand strategy and is a multi-award-winning academic in the Marketing Department at a university in Cape Town and a visiting Professor in Germany. In this podcast, Dr. Steenkamp will be discussing: Misconceptions behind brand building that lead to failureWhat winning brands do that helps them outperform competitorsHis science-based  ‘Brand for Success’ process turns regular businesses into sophisticated brands Let’s sit down with Dr. Pieter Steenkamp and learn how to get our brand strategy on the right track. Visit A Seat at The Table"s website at https://seat.fm