Treat Your Brand Like An Athlete (E22)

This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry.  More from us:Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 02:00 – Mitzi is leaving everyone behind.05:00 – Is White Lotus building to a drop that will never come?13:30 – Set Active is embracing realness with their “bloopers” campaign. 20:00 – YouTube creators are hosting the first ever YouTube upfronts. The importance of upsetting the social ads spectrum.27:10 – PepsiCo is acquiring Poppi for nearly $2 billion (despite their recent scandal). 37:00 – We’re ready for more brand rivalry.  Show notes: 1. The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025 2. Shoutout to @brettburns6009! Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.