Big Things Podcast

Updated: 28 Mar 2025 • 104 episodes
arcadestudios.com

A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing.  You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure to follow us on Instagram or TikTok for updates on every episode.

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Thanks for tuning in! After this episode we will be taking a hiatus and will be back again in the late spring. Be sure to catch up on old episodes in the meantime! This week we’re talking about the Severance season finale, March Madness, Puma’s new running ad, Tower 28’s YouTube Shorts series, and more! More from us:Mi

46 min
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This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry.  More from us:Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 02:00 – Mitzi is leaving everyone behin

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We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, we explore the frenzy of NFL free agency and what happened when X went down. Is it too soon to be talking about football?  More from us:Mitzi Payne @mmmitzi Mike Payne @mmm

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From the unexpected launch of Domino’s pizza-scented perfume to Instagram exploring a Reels app,  we’ve got a lot to unpack this week. We also dive into Timothée Chalamet’s epic poker night with Cartier, the end of award season, and how we’re feeling about the current state of the world.  More from us:Mitzi Payne @mmmi

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It’s been a busy week on and offline: From Gen Z collectively losing it over the death of an angler fish, to landline phones making a comeback, we’re not sure if we’re okay. In this episode we also dive into Canada’s huge win at the 4 Nations Face-Off, IKEA’s creative social media campaign, and key moments from the SAG

36 min
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Welcome back! We have a lot to cover this week. Between Love Is Blind drama, NikeSKIMS, and new signals around emotional-impact marketing, this is a jam packed episode. We also share a quick Super Bowl recap, thoughts around Mitzi’s first season diving deep into the NFL, the death of Duolingo’s beloved owl, and the end

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