Tractors, Training, and Tactics With New Zealand's St John Craner on The Sales Podcast

Today, I sit down with New Zealander St John (pronounced "sin-jin") Craner. He's a rural sales expert, which means he knows how to sell human-to-human. We get into the intricacies of sales training, particularly within the rural sector. St John shares his journey from marketing to sales training, emphasizing the importance of understanding the psychology behind selling. We chat about the unique challenges faced by rural salespeople and the significance of building genuine relationships with clients in all markets. We also highlight effective strategies for attracting clients and the necessity of focusing on the basics of sales rather than gimmicks as well as the importance of building relationships in sales, emphasizing the need for consistency and mastering the fundamentals. And a few more things that will help you sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. Guest Site: https://www.ruralsalessuccess.com/ Guest LinkedIn: https://www.linkedin.com/in/stjohncraner/ Guest Facebook Group: https://www.facebook.com/groups/285326399207141/ 00:00 Introduction and Personal Stories 03:01 Transitioning to Sales Training 06:08 Understanding the Rural Sales Landscape 09:02 The Psychology of Selling 12:03 Coaching Mindsets and Sales Success 14:53 The Importance of Client Relationships 18:04 Finding and Attracting Clients 21:03 Building a Reputation in Niche Markets 23:56 Effective Referral Strategies 30:53 Building Relationships for Success 33:19 The Importance of Consistency in Sales 35:29 Mastering the Fundamentals 37:41 The First Sale: Selling to Yourself 42:25 Warm Calling vs Cold Calling 45:59 Serving Over Selling Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com