Three Ways to Approach Your Startup Like a Pro (Encore)

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. XLR8 DevTackleboxHey JealousyPut Your Ass Where Your Heart Wants To Be Timestamps00:30 - Listener Child Therapist Idea Email05:42 - XLR8 Dev06:50 - Live in Reality, and Choose Where You Compete10:45 - Categories12:57 - Anti-Marketing17:11 - Put Your Ass Where Your Heart Is19:45 - Bonus - Value First21:00 - The End