This founder shares his churn problem (with Adam Robinson)

Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson. And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b. (00:00) - Introduction (07:02) - October 2022, the first LinkedIn post (08:53) - Finding his voice (11:15) - The first viral post (13:51) - No product was decided yet (16:05) - The product was not exciting... (17:59) - 3 weeks after launch (22:58) - The Impact of Transparency on Business (23:49) - Churn: The thing people won't talk about (when it's bad) (27:23) - Churn spiked to 15% (29:49) - A few realizations (36:37) - The strange issue (45:05) - Confrontational Marketing (48:10) - Final Thoughts and Farewell This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc., You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance. Never miss a new episode, join our newsletter on revenueformula.substack.com