Thea Green MBE, Nails.INC: How to generate sales overseas

How to generate sales overseas? With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales.  Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail care industry with her polishes & treatments. In 2013, Nails.INC was awarded a Queen"s Award for Enterprise for international trade & today exports to over 20 countries.  Keep listening to hear Thea’s advice on how to get started with sales and then how to conquer exporting. Thea’s advice: Concentrate on the customers’ needsEnjoy working out what the next trend will beHave good PR when starting upFind the new angleIf you believe in it, you will be able to sell itKeep your standards highIt’s easier to sell when there’s a story to personalise the product and make it relevantListen to the customer and solve their problemsExcite the customerEngage with the customer and listen to themIt’s essential to employ good sales peopleRenew your enthusiasm by concentrating on the aspects of the business you enjoyIt’s helpful to consider your budget over the long termSales will be transformed when you become a brand; and when you do your first business overseas FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast "how to" & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show