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Defining your target audience is key when building your brand as it’s so important to know who you’re selling your products or services to.  In this episode, I hear from Aaron Chatterley, co-founder of teen beauty brand indu and beauty retailer Feelunique. Having co-founded Feelunique in 2005, Aaron and his team grew t

With research showing 90% of marketers agree that brand language is vital for business success, your business needs to speak confidently and clearly. Given this, I wanted to learn from an expert on how you can differentiate your brand’s voice in an ever-crowded market.  In this episode, we hear from Millie Kendall OBE,

We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world and as ‘brand’ is such an important part of this I wanted to speak to someone who had started their own.  In this episo

As defining your mission, vision and purpose statements is an important step when building a comprehensive brand for your business I was keen to speak to someone who has not only done this successfully but also recently.  In this episode, I hear from Julian Parmiter, co-founder and CEO of Create Academy. Founded in 201

With Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers.  Given this season is a focus on all things branding I was keen to speak to an expert content creator. In this episode, I hear from Esté

Creating a brand story is a central part of building your overall brand identity. It’s crucial that your brand story is coherent and resonates with your audience to attract loyal customers.  In this episode, I speak with Tom Marchant, Owner & Co-Founder of luxury travel company Black Tomato. Tom and his co-founders lau