How To Start Up by FF&M

Updated: 06 May 2025 • 129 episodes
www.fallowfieldmason.com/how-to-start-up

How To Start Up: hear what to do now, next or never when starting & scaling a business.  Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events.  Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business. We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting & how to manage the rollercoaster. For exclusive listener events:  Email me via hello@fallowfieldmason.com Follow us on Instagram @fallowfieldmason Guest submissions are welcome via www.fallowfieldmason.com 

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Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I"m Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup. Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of c

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wanted to speak with someone who has successfully navigated this journey for ou

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PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do.  Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Hav

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Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound business, but also decided to start from scratch and do it again. Guy Blaskey founded healthy pet food business Pooch & Mutt

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When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves.  To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients.

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As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector.  After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven

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