How to build a purpose-led brand, Siff Haider, Arrae

In today’s episode, we’re joined by Siff Haider one part of the co-founders due behind Arrae - the wellness brand that’s redefining the supplement space with elegant, effective, natural solutions for issues like bloating, anxiety and sleep. Since launching in 2020, Arrae has gained a cult following thanks to its minimalist aesthetic, loyal community, and commitment to solving real, everyday problems - all while standing out in a saturated and often sceptical market. Stay tuned to hear how Siff and Nish approached brand-building with intention from day one, why storytelling and science go hand-in-hand and what it takes to grow in a crowded category. Siff"s advice: Founder mindset tip: Have faith in yourself and trust your abilities.Leadership advice: Don’t be ruled by ego; stay flexible and be prepared to change direction if necessary.Motivation lesson: Take one step at a time, steady progress is sustainable progress.Resilience insight: There will always be challenges; this is normal, and you can cope with them.Growth advice: Learn from your mistakes, apply the lessons, and keep moving forward.Perspective shift: Don’t take challenges personally, they’re all part of evolving and growing.Purpose-driven business tip: Think about your primary driver, which hopefully isn’t just profit; purpose will motivate you to keep going.Lifestyle principle: Make personal rules about your life, your fitness, and your happiness and stick to them.Customer connection advice: Communicating with customers will always be worthwhile and deeply satisfying.Workplace culture tip: Create an environment that others will appreciate and thrive in.Branding advice: Be honest and clear in your branding, and always stay relevant to the customer.Inspiration insight: Look for motivation and new ideas in the world around you.Entrepreneurship lesson: If you’re not making some mistakes, you’re not truly pushing yourself or innovating. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast "how to" & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show