Neada Deters | Lesse: How to self-fund your startup

In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability. Born in Sydney and now based in New York, Neada began her career as a beauty editor, interviewing leading experts and testing countless products. Yet her own struggles with cystic acne and reactive skin revealed a gap in the market for effective and natural skin care that worked for sensitive skin. In 2018 she launched LESSE, a self-funded business pioneering high-performance formulas that merge active botanicals with brilliant results. Stay tuned to hear Neada’s insights on building a self-funded beauty business in a VC-driven industry, the lessons she’s learnt in balancing simplicity with efficacy and how she’s working to raise standards in the natural skin care space. Neada"s Advice: Self-funded startups tip: Stay independent and fully in control of your visionBootstrapping advice: Grow at your own pace without investor pressureEntrepreneurship lesson: Build trust by prioritizing quality and ingredientsSmall business survival tip: Gain resilience by staying clear and focusedStartup motivation: Celebrate small wins along the journeyBusiness growth advice: Be resourceful, run a lean team, and know your numbersMoney management for entrepreneurs: Always keep cash flow top of mindFinancial planning for startups: Get advice from experts who understand small businessesWorking with your partner in business: Define clear roles from the startFounder health tip: Protect your wellbeing — it’s one of your biggest business assetsWork-life balance for entrepreneurs: Learn when to push hard and when to rest FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast "how to" & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show