#118: Seth Godin On Future-Proofing Your Marketing Strategy

Commonly referred to as the ‘ultimate entrepreneur for the information age’, this week I’m thrilled to be joined by leading marketeer and internet entrepreneur, Seth Godin. As well as launching one the of the world’s most popular blogs as recognized by TIME,  Seth has written over 19 best-selling books and has previously appeared on the Marketing Hall of Fame. Recounting and sharing the valuable lessons that he was glad to learn as the founder of one of the world’s first internet companies, Seth tells us which trends to avoid, which ones to follow and how to transform your passion into a productive contribution.