Nailing Your Online Subscription Model with Chris Ducker

Author and serial entrepreneur, Chris Ducker has built an income stream by following a simple formula — show up every week and create content that answers a question or solves a problem. This insight comes from today’s conversation with Chris, in which he candidly explains the steps he’s taken to create his successful subscription service, Youpreneur Academy. Early in our discussion, we talk about his subscriber numbers, retention rates, and what he does to manage his website. From video training to blog posts, we chat about what his members get out of his service and why he no longer needs to upload huge amounts of content per month. After touching on why he charges dollars for subscriptions, we dive into a key part of his offering — the community aspect. As Chris explains, entrepreneurs need to speak to and learn from their peers. In his case, this includes mega-successful business people who have only started to build their personal brands. We then discuss his tiered subscription model, why email is the king of his marketing funnel, and why you should aim to get users onto your website and away from social media platforms. Tune in for more on what you can do to nail your online subscription model.