88-The Fundamentals of Online Business Success with Lori Kennedy

Welcome back to the Healthpreneur Podcast! Today on the podcast we have another incredible interview. I’ll be interviewing Lori Kennedy, RHN, the founder of The Wellness Business Hub and fellow Torontonian.     When she worked full-time as a Registered Holistic Nutritionist, she realized that she lacked the fundamental skills to start up and run a business – you know, the things they don’t teach you in school. After hard lessons learned and money spent on mentorship, growth, and knowledge, Lori has created a business that is changing the game for entrepreneurs in the health space who want to reclaim their time and take control of their business.    Lori and I will be discussing her frustrations with one-on-one coaching, how her offering evolved to include group coaching, and why she believes everything starts with good copywriting. She’ll also dive into her first sales funnel and process, which is very much like the one she uses today. If you’re feeling burnt out by one-on-one coaching, need some tips to make more consistent income, or are looking for a way to transition into group coaching, this will be an extremely valuable episode for you.     In this episode, Lori and I discuss:  When 1-on-1 coaching doesn’t work.  What happens when your process is streamlined.  The two tiers of education.  Copywriting to success.  Offering both group and 1-on-1 programs – and how it can work.    4:00 – 9:30 - How and why Lori transitioned from one-on-one to group programs  9:30 – 13:00 - Her legit sales funnel, streamlined process, and repeatable system  13:00 – 18:00 - The importance of email lists, self-investment, self-teaching, and mentorship  18:00 – 23:00 - Copywriting as a necessary skillset  23:00 – 29:00 - How to move from one-on-one to group programs, or have both effectively  29:00 – The Rapid Five