The Truth About Why Most Estate Agents Flop on Social Media

Sam is joined by Tess and Liam from Hussell Up Social on this week’s episode to discuss why most estate agencies struggle on social media, and what to do about it. The common pitfalls of estate agency content range from over-posting listings to neglecting team stories and engagement. Tess and Liam share practical steps for owners looking to improve their online presence, by auditing current content, defining strategy and empowering a dedicated team member to look after the social side of the business. Sam reflects on the challenges of balancing social media with everyday operations. If you want to see genuine results without falling into social ‘noise’, this episode breaks down the importance of relatable, educational and motivational content. Find out how to boost reach, avoid common blockers, and maintain consistency. Check out Hussell Up on Instagram: https://www.instagram.com/hussellupsocial/ Or email Liam directly to find out how they can boost your profile: liam@hussellup.co.uk  Some key takeaways: ➡️ Relying on property listings alone will limit social engagement and visibility for your agency.  ➡️ Assigning social media responsibility leads to better consistency and higher quality output.  ➡️ Educational, entertaining, relatable and motivational content can set your agency apart. Some great moments: ✅ “If it"s nobody"s job, it becomes nobody"s job. Everybody’s supposed to pitch in, but it just doesn’t get done.”  ✅ “People want to see the people, the personalities behind the business. That’s what builds trust with your audience.”  ✅ “The quality of content jumps if one person owns it—they know the voice, the look, and how to keep it on track.” Want to grow your agency with confidence? Book a free strategy call with Sam Get clear on what’s holding your agency back — and what to do about it. https://www.samashdown.co.uk/call Catch up on more episodes of Ignite Your Estate Agency Smart, straight-talking strategies from the front line. https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochure Call 015394 40892 or email emma@ajmastermind.co.uk Join our private Facebook group Connect with growth-minded agency owners like you. https://www.facebook.com/groups/ajmmforagencygrowth Have a question? Email Sam: sam@ajmastermind.co.uk Email Phil: phil@ashdownjones.co.uk Don’t miss our next live event Find out what’s coming up: https://www.ajmastermind.co.uk/events