Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Show episodes
Sam and Phil break down when and why agency owners should consider hiring an Operations Manager, challenging misconceptions around the cost and value, and examining what an Ops Manager actually does day-to-day. The right operational structure can support you to focus on growth and strategy and this podcast addresses co
Sam and Phil break down the recent Panorama documentary "Undercover Estate Agents," offering an insider"s take on how estate agency practices were presented on TV. What was really uncovered? And what was missed? If you haven’t seen it yet, you can watch it here: https://www.bbc.co.uk/iplayer/episode/m002fygs/panorama-u
Sam and Phil reflect on Ashdown Jones’ Q2 2025 and look ahead as Q3 approaches. Find out why regular reflection shapes performance, and why you should prioritise planning, even during quieter market periods. Hear about the current market challenges, staffing adjustments, revenue targets, and the value of direct mail. E
Are you using AI to help write property descriptions? Find out why you should be! Replace traditional property description clichés with a story-led approach to help your agency stand out from the crowd. Using the right prompts can give you more time to focus on growth while maintaining the quality vendors expect, espec
How to Build an Overseas Team and Get 3 Employees for the Price of 1 – with Georges Verdis
In this episode, we discuss building an overseas team for your estate agency. Georges Verdis joins Sam to talk about digital assistants, especially those based in the Philippines, and how they can support agency operations while managing costs. Sam and Georges share their journey of hiring virtual (or digital) team mem
Let’s examine the five languages of appreciation in the workplace and their direct impact on team culture and retention. Sam discusses how to recognise, motivate and support your staff using strategies backed by research and shaped by real-life experience. With reference to her upcoming book, Sam talks about understand