Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Show episodes
Sam is joined by Liam and Tess from Hussell Up Social for part two of their interview about social media for estate agents. Why are most estate agents approaching digital platforms the wrong way? Liam and Tess reveal how to build an effective strategy that delivers results. Find out the optimum frequency for posting, w
Sam is joined by Tess and Liam from Hussell Up Social on this week’s episode to discuss why most estate agencies struggle on social media, and what to do about it. The common pitfalls of estate agency content range from over-posting listings to neglecting team stories and engagement. Tess and Liam share practical steps
Sam and Phil look at what might be coming up in the autumn budget, breaking down the rumours and how they might impact buyers, sellers, renters, landlords and estate agency owners. Get insights on proposed capital gains tax changes and applying national insurance to rental income, and how these changes could influence
Sam shares her strategies for keeping your team engaged in a flat market, discussing the challenges of fragmented market conditions and why motivating teams is more crucial than ever for estate agency owners. What is the difference between “carrots” and “sticks” when leading a team? Learn why accountability systems, st
This week Sam shares what goes unnoticed during your first year as an estate agency owner, why the early months can test your resolve, and how to manage the emotional roller coaster that comes with launching your own business. Sending letters consistently, focusing on valuations, and tracking numbers, have been the fou
Sam explores who really holds the reins when it comes to financial control in your estate agency. Whether you’re just starting out or scaling to seven figures, Sam breaks down the core functions every estate agency owner should tackle, from financial planning and cash flow management to effective budgeting and tax comp