The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix

What"s marketing"s role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success! And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==03:19 Aligning Marketing with Business Impact09:09 Unbounce"s Effective AI Integration10:29 "Data-Driven ROI Insights"13:28 Collaborative Metrics Alignment Importance17:05 Avoiding Time-Based KPI Errors21:31 Limitations of NPS in Insights25:55 Strategic Goal Setting for Investment26:35 Strategic Goal Setting Insights32:15 Principle-Based Decision Making ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!