The Secret to Sparking Demand in a Stalled Market Test with Doug Johnstone

What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==03:22 Job Hunt Reinvention Through Design Thinking07:32 Evolving Customer Buying Journeys10:44 B2B Sales and Buyer Indecision13:20 "Challenger Method"s Winning Impact"17:23 Unrecognized Unique Intellectual Properties22:36 "Four P"s Strategy Framework Overview"23:46 "Unsolved Problem: Missing Customer Insight"26:32 Understanding the Lengthy Buying Cycle30:22 Planning and Execution Strategy33:54 Results Over Vanity Metrics39:30 Mastering AI Prompt Writing ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!